Media Pitch

Recently, we have been told to create a pitch including a 90 Second Synopsis, 90 Second speech on Distribution and our mock poster. Here is a written format of pitch:

Synopsis
From young, Paul Smith (currently no name has been decided), was the under the illusion that the Sockmonster had left an odd sock on the top of the stairs, which his mother tripped over, fell and died. In reality, the Sockmonster was a fable created by Paul Smith's father to hide and reconstuct his memeory as to how she really died, which was by Paul Smith leaving his odd sock accidentally.
The short film follows Paul Smith on his mission to catch this Sockmonster. We are situated not only with Paul Smith's of obsession with finding the Sockmonster, but also his compassion reunite lonesome socks with their missing partner - He believes this will not only benefit the owner, but everyone because it will prevent others from plunging to their own death. Paul Smith's legacy leads him to great deal of legal trouble and his back story gains him little sympathy from the police, but they let him go under strict orders to find the truth about this so called Sockmonster. His father also plays a key role in telling the story. He explains to the documentary crew, that his fabrication of the Sockmonster got 'out-of-hand' as Paul Smith got older. His father thought that he had forgotten about the Sockmonster as Paul Smith grew up, when truthfully Paul Smith had created a delusion based upon hallucinations he suffered as an older child and teenagers - symptoms of Schizophrenia.

Distribution
I believe the distribution of our film would fit successfully within the mainstream market. Just like the synergy used in the feature length film 'TED' ( https://www.youtube.com/watch?v=9fbo_pQvU7M) of merchandise E.G. the bear TED, and the film; I see out short film using a similar technique - the synergy of the short film and of merchandise such as socks and it could be seasonal for example at Christmas, stockings could be apart of the franchise. It could be argued that the short film would be a success on the independant market because it covers issues of a sensitive nature, however, I think the way the mental health issue (Schizophrenia) is covered is in a mainstream way as it glamourises the disorder by not displaying the harsh reality of living with the disorder.
I also believe the short film would gain the largest attention if it were to be uploaded on the internet where it will gain an audience seeking such material and with the rise of Web 2.0 it is easier than it ever has been to access and share short films. It allows for it to be spread virally through Social Network (Facebook, Twitter, Tumblr), which could be argued as the most important way to share information and art.