A film poster is their to attract a target audience. A Disney film starring a Princess, such as Cinderella, is going to have bright colours and the idea of beauty (person wise) - this is to advertise to little girl and female audience. They will use gender specific stereotypes to attract an audience they believe suitable.
A horror film, such as The Shining, will include graphics suitable for a 15+ audience e.g. blood or common phobia items (needles etc). This is to appeal to an audience seeking for a thrill.
On our poster we have aimed to be minimal. As it is a mockumentary, there must be details left to the imagination, this is why a set of legs with socks standing out is key to keeping minimal - it gives key insight into the context of the short film and attracts an audience who is seeking humour with realism.
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