If you take note of websites such as IMBD and Rotten Tomatoes, you will see that many movie goers review films - these can be actual movie journalists or the public with an opinion.
Reviews are commonly read by a target audience who are interested in whether viewing would fulfill their entertainment. Sometimes a review is irrelvant for changing an audience is opinion.
Reviews are also read in magazines such as Empire and Total Film, plus in newspapers such as The Independant and The Times.
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